The main target of your article marketing should always be your human readers – they are, after all, the only ones “reading” your articles (whereas Google spiders merely crawl them for keywords and metatags). However, although your focus is your readers, you do also want to make your article accessible for Google. With so many regular updates and rule changes, it can be tough to keep on top of the latest SEO trends, fashions and techniques, but there are some ways you can ensure a long-term benefit to your pagerank without any fancy tricks.
If you want to increase your traffic without worrying about algorithm updates, try these simple techniques to make your articles easier to parse.
1. Straightforward Titles
Titles should convey what your article is about in a short, snappy way. If you keep your titles short and sweet, with an accurate idea of their purpose, both your readers and Google will sit up and pay attention.
Try putting your keywords towards the beginning of your title in order to grab Google’s attention – usually, placement within the first three words works best, but you can experiment to see what works for you.
2. Use Long-Tail Keywords
Your basic keyphrases will consist of 1-2 words, but your long-tail keyphrases are 3-5 words long.
Keyword: running shoes
Long-tail keywords: off trail running shoes
Whilst basic keywords are very competitive, long-tail keywords are a great way to get the edge on your rivals. Use unique long-tail keywords as topics for your articles, and you’ll soon have Google’s attention.
Build up a list of long tail keywords for your own niche, and write articles to satisfy those searches. Use the keywords in the title and in the article body, and your articles will be easy for crawlers to parse and understand.
3. Use Keywords In Your Resource Box
This is particularly useful in your HTML resource box, where you have the chance to form a hyperlink to your site, using your keywords as anchor text. Supposedly Google pays special attention to hyperlinked words, so using an HTML resource box can be an effective attention grabber for a search engine.
Make sure you use different keywords in your resource box and article, so that your keyword density stays low enough to not seem manipulative. The last thing you want to do is upset Google!
Making Google pay attention is, in a lot of ways, similar to trying to make your audience read your article – so try to think of the two in the same way. You wouldn’t try to trick a person into reading your article, so don’t try to dupe Google – you will receive an equally nasty reaction!
Often, the best ways to increase your pagerank and your readership go hand-in-hand, and involve making your articles easier to navigate. Focus on your title, topics, and HTML resource box for your keywords, and you can create an article that grabs the attention of both Google and human readers.