Great Project

Advertising and Marketing

Tag: ROI

Why You Can’t Expect Instant Results With Social Media Marketing

Social media marketing has become essential for organisations who have been told, time and again, that they need to be on social networks, because that is where their customers are.

But what many marketers and company executives fail to understand is that, unless you start with paid advertising on social networks, social media marketing takes time to deliver results.

Sure, you can throw a whole lot of money at it and hope some of it will stick. But, like the old saying in marketing, chances are that you are wasting at least 50% of your budget in ads that may or may not be working.

That’s because social networks are not about marketing. They were not created for that purpose. The purpose of social networks is connection. They connect people to one another, helping messages spread faster through a community than ever before.

This is the aspect of social media that marketers want to capitalize on, but it is not going to translate into a significant return on investment (ROI) unless you have already built a community of people who like and trust your brand. And that takes time.

Even if you are willing to spend money on Facebook ads to get more likes or promote your products, it takes months to build a following of genuine fans who will respond to your posts and take the actions you want them to take.

In the early days, it was easier to build a large community of followers on Twitter, but of late they have begun to suspend accounts for following too many people in a single day and for other ‘suspicious practices’.

No one can blame Twitter for cutting down on this either, because when companies use it solely as a broadcasting medium for news and updates about their products, it detracts from the user experience on the network, and that is what Twitter, as a company, cares about most.

So if you start creating a presence on social media today, expecting that you will be able to get a massive response in a few weeks or even a month, you are going to be sorely disappointed.

Just like a garden that must be nurtured one plant at a time, you need to nurture your relationships with your community, one person at a time.

So start using social media for all the right reasons –

For genuinely listening to your customers

For conducting research on their needs

For answering customer queries

For providing great customer support

For sharing remarkable content

For offering exclusive deals and discounts

For creating brand advocates

If you use it for the reasons above, you will end up creating a very valuable resource, in terms of a social media community that will return the love and respect you give them many times over. And that is something that money can never buy.

Web Marketing Agency For Promoting A Business

As people spend more time online to search for information and to connect with friends and business associates, businesses, both big and small are using the internet to find new customers all over the world and retain existing customers. Since online marketing is not their core business, most businesses outsource the web marketing to an online marketing agency like web marketing Roma, to devise and implement their online marketing strategy. The online marketing strategy varies depending on the product or services being sold, the target audience, the size of the business, and the budget available for online marketing. The web marketing agency will discuss the requirements with the client, study the options available and then start implementing the online marketing strategy. In many cases, to attract new customers, web marketing Roma will offer to do some online marketing activity free.

The main aim of web marketing is to drive visitors to the main business website, generating leads and sales. For a business with a limited budget, social media marketing can be the most cost effective option for web marketing. Creating an account on the various social media websites like Twitter, Facebook, Instagram or Pinterest is free. Once the social media accounts are created, they can be updated by the business owner and employees any time to include the latest product releases and offers from the company. Interesting social media content can drive repeat visitors to the main business website, and also promote the products and services offered by the business in a subtle manner. Forum marketing is also a cost effective method for promoting products and services, especially niche products which have a limited audience.

Content marketing is another method used by web marketing Roma to promote the product and services of a company. Press releases about the new products introduced and milestones achieved by the business can help the business owner reach a larger audience, and help in branding. These press releases should contain engaging content, and be distributed to all relevant web sites in the same niche. If the business is selling a low value product, the same can be listed for sale on different marketplaces, so that customers can directly purchase the product. Banner and PPC advertising are other methods used to generate leads for the business. For these advertising methods, the business will have to pay a fee for every visitor who views or clicks on the ad; though in a few cases the advertiser will be charged a fixed monthly fee. For all promotional methods used, web marketing Roma should closely monitor the returns on investment (ROl), as this is the main advantage of using web marketing. This is usually measured in terms of the leads generated or sales for a particular promotion. Leads or sales will be generated for paid advertising methods for the duration for which the advertising campaign is run and so it is comparatively easy to measure the ROl and make adjustments accordingly. For free advertising methods, like social media marketing, the leads and sales will be generated for the lifetime of the account, so it is difficult to quantify the ROI for the time and money spent on social media marketing.

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