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Category: Marketing (page 2 of 10)

Backlinks: The Yarns of The Web Called Internet

As we know that now global is going to be borderless because of the internet.  The global internet is commonly called as “the web”, or just like the web of a spider. This web is made by connecting every single yarn of the spider.  The wider and bigger the web, it will bring the spider more preys. This analogy is a perfect illustration of how the backlinks works in the internet. Just imagine that the web is like the website, and the yarns are the backlinks. So, if a website has a wide backlink network, the pagerank status we get will be getting higher.

There are three kinds of backlink, which are: First, one way link, which is a kind of backlink that is got from a blog or website, but the site of ours does not give any link to the blog or website. Second, two ways links, which means two sites can link each other. In this case, if our site makes a link with the other site, then the other site will do the same thing to ours. In other words, we can do a backlinks exchange with this kind of backlink. And finally the third, three ways links, where the links are made by three sites. For example, there is site A that links to site B, then site B links to site C, and then site C will link to site A. this kind of backlink is hard to find, unless there is a service from SEO or you make a dummy blog.

The basic objective of using backlink is to promote your website so then the ranking of the site will get increased in eyes of the search engines without much efforts. That is one of the ways about how to promote your website, so your site can be visible in the internet surfing area.

Advantages And Disadvantages Of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

Affiliate marketing review – affiliate marketing resources

Affiliate marketing review – affiliate marketing resources- if you are considering a career in affiliate marketing, then you should find out what you are getting yourself into.

Many of us would love to venture out on our own and work for ourselves. However, two major factors tend to get in the way. The fist being money and the second being risk. These two factors should not be taken lightly. Even small businesses need a substantial amount of capital to get them started. The risk factor is even scarier. Up to 90% of all small businesses fail within the first year.

Affiliate marketing takes the risk away. It can also be started with next to 0 money. Affiliate marketing can be quite a lucrative venture. If you have a natural knack for sales or marketing and are self motivated and prepared to work hard then an affiliate marketing scheme could be a wise move for you.

Almost daily, you see advertised, courses and seminars that claim to hold the secret of instant wealth. By attending this course you will have all of the tools you need to get your business off the ground and become a millionaire. Those who want to start their own affiliate marketing business often attend these thinking that they will help their business thrive.

Courses and seminars more often then not, disappoint. First, these courses and seminars are usually quite expensive. You have the course or seminar fee. Plus any travel and hotel costs. Most of these are held in heavy tourist destinations around the country. Second, the person giving the seminar or course is usually on some kind of a promotional tour. While they do give out information at the course or seminar, their true goal is to sell you their latest book or software. The truth be told, everything you learned from that seminar was probably written in their book. You could have saved thousands if you had just bough their book and read it rather than shelling out for this course.

While it is true that you should educate yourself in affiliate marketing, the best resources are not courses. However, books are. By simply reading up on affiliate marketing, you can gain wonderful insights and save loads of money. By simply looking on retail sites such as Amazon or EBay, you can get hundred of titles on the subject. There are loads of step by step guides available on how to get your affiliate marketing business going and how to build it up.

Another great resource for affiliate marketing is the internet. Simply by typing affiliate marketing into any major search engine, loads of information comes up. There are plenty of free courses online that you can take on the subject if you are determined. Read through the information available to you for nothing. Chances are a course or a seminar wont teach you anymore than what you can learn online for free.

Magazines and news letters are fantastic resources for affiliate marketing. Newsletters are generally free and contain good, valuable information about particular programs. Youll hear account from people who are working in affiliate marketing. Their advice is worth having being that they are doing now what you want to be doing in the near future.

Referral Marketing Criticisms! Is the Criticisms Referral Marketing justified

Attention, this article may change your horizon versus Referral Marketing. Referral Marketing offers unique and often lucrative opportunities to work from home and make some extra income, or to quit the corporate grind all together and go into business for yourself. There are some harsh criticisms of the practice however. Some companies use this form of marketing to make a lot of money for themselves and the people who work with them, but others take advantage of the popularity of this unique marketing form. Like any other type of business, therefore, it pays to do your homework and to investigate a Referral Marketing or (Empfehlungsmarketing as they call it in Germany) opportunity thoroughly before getting started. Here are some criticisms of Referral Marketing along with some tips on how to protect yourself: Sometimes the hype built up by some Referral Marketing (or Empfehlungsmarketing as they call it in Germany) companies creates over-zealous individuals who ignore other forms of marketing. Be sure to explore alternate forms of selling or marketing your product in addition to a network or residual marketing format. Some multi level marketing (MLM) companies claim to be environmentally or socially responsible but sell highly processed or mass produced products with questionable benefits (especially in the health food or weight loss arenas). Research a product to see if it really is -green- if it claims to be. -Green-washing- is a popular practice nowadays where companies claim that their product is organic or environmentally friendly but it really isn’t. Pyramid schemes disguised as legitimate Referral Marketing( or Empfehlungsmarketing as they call it in Germany) opportunities give MLM a bad name. Pyramid schemes, or what have also become known as -Ponzi schemes- after a famous proprietor of these illegal forms of business, are just that: Illegal and wrong. Referral Marketing ( Empfehlungsmarketing as they call it in Germany) involves selling a real and useful product or service while paying fair commissions to everyone in the network who sells that product or service. Pyramid schemes, on the other hand, are designed to draw people into networks and do not market good products. They are only aimed at inducing people to give others their money. Referral Marketing or Empfehlungsmarketing as they call it in Germany by its very nature causes you to create your own competition. Because you are essentially recruiting others to work for you doing the same thing, you are recruiting more people to sell the same product as you, which is essentially competition. This decreases the number of potential buyers of your product or service. That’s why it’s to your advantage to recruit people who are going to sell to others who you normally wouldn’t reach on your own. You buy more products than you sell. Another criticism is that you become part of someone’s network by purchasing their product. Say, for example, you want to sell a vitamin that makes skin look more youthful which you receive via mail on a monthly basis. If you don’t recruit anyone else to buy this vitamin regimen, you’re spending money every month but you aren’t bringing any money in for yourself. If you don’t have the personality or drive to work on your business, you won’t be able to make money with Referral Marketing. You cannot simply sit back and watch the money roll in with little or no effort, which is what some companies claim. If you want to get involved with a Referral Marketing or Empfehlungsmarketing as they call it in Germany business, look at each prospective product and judge it carefully based on the above criteria and criticisms before starting. As with any other business transaction, -let the buyer beware,- and use your best judgment before proceeding.

A Glimpse at Mobile Marketing

If you ask people on the street what objects they cannot live without, majority will answer mobile phones or PDAs. In fact, even children and teenagers cannot spend a day without these gadgets and devises. Thus, if you are an advertiser, you should consider mobile marketing as part of your marketing campaign. As more and more individuals are spending a lot of time calling, sending text messages, and even reading their emails using their precious mobile devices, it is apparent that you should take advantage of this important medium. Below are some of the things you can do in your mobile advertising campaign.

Getting a short code is one of the things that will help people get more information about you, your company or your brand. In fact, even President Obama and Hilary Clinton made use of CSC (Common Short Code) as part of their mobile marketing campaign. There are two types of short code solutions, the dedicated short code and shared short code. Although the dedicated short code can provide you with more security, this can be quite expensive. Shared short code, on the other hand, is ideal for small to medium businesses because it provides you with appropriate solutions for a fraction of a cost. Whether you chose a dedicated or a shared CSC, the important thing is that you or your company has a mobile advertising address.

It is also important to note that the Internet and mobile phones are becoming closely integrated. Thus, it is important that you include a mobile marketing campaign that provides premium SMS projects and solutions, such as mobile web, delivery content schemes, mobile billing and many others. A lot of big businesses make use of these campaign strategies and mobile solutions in order to make things easier for their customers. This is also ideal for those who sell products or services to other businesses or companies.

Other mobile services that you might want to consider in your marketing campaign are SMS Voting, SMS Alerts, SMS Gateway, SMS Contests, SMS Classifieds and even mass SMS marketing. These solutions have actually been successfully used by leading companies as part of their marketing efforts for a long time now. As you probably know, the American Idol franchise also makes use of SMS voting as a way to encourage people to participate in their program. Companies can also use SMS Voting and other mobile solutions in conjunction with their other promotional or advertising campaigns.

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