Article Marketing Strategy Make Google Sit Up And Listen

The main target of your article marketing should always be your human readers – they are, after all, the only ones “reading” your articles (whereas Google spiders merely crawl them for keywords and metatags). However, although your focus is your readers, you do also want to make your article accessible for Google. With so many regular updates and rule changes, it can be tough to keep on top of the latest SEO trends, fashions and techniques, but there are some ways you can ensure a long-term benefit to your pagerank without any fancy tricks.

If you want to increase your traffic without worrying about algorithm updates, try these simple techniques to make your articles easier to parse.

1. Straightforward Titles

Titles should convey what your article is about in a short, snappy way. If you keep your titles short and sweet, with an accurate idea of their purpose, both your readers and Google will sit up and pay attention.

Try putting your keywords towards the beginning of your title in order to grab Google’s attention – usually, placement within the first three words works best, but you can experiment to see what works for you.

2. Use Long-Tail Keywords

Your basic keyphrases will consist of 1-2 words, but your long-tail keyphrases are 3-5 words long.

For example:

Keyword: running shoes

Long-tail keywords: off trail running shoes

Whilst basic keywords are very competitive, long-tail keywords are a great way to get the edge on your rivals. Use unique long-tail keywords as topics for your articles, and you’ll soon have Google’s attention.

Build up a list of long tail keywords for your own niche, and write articles to satisfy those searches. Use the keywords in the title and in the article body, and your articles will be easy for crawlers to parse and understand.

3. Use Keywords In Your Resource Box

This is particularly useful in your HTML resource box, where you have the chance to form a hyperlink to your site, using your keywords as anchor text. Supposedly Google pays special attention to hyperlinked words, so using an HTML resource box can be an effective attention grabber for a search engine.

Make sure you use different keywords in your resource box and article, so that your keyword density stays low enough to not seem manipulative. The last thing you want to do is upset Google!

Making Google pay attention is, in a lot of ways, similar to trying to make your audience read your article – so try to think of the two in the same way. You wouldn’t try to trick a person into reading your article, so don’t try to dupe Google – you will receive an equally nasty reaction!

Often, the best ways to increase your pagerank and your readership go hand-in-hand, and involve making your articles easier to navigate. Focus on your title, topics, and HTML resource box for your keywords, and you can create an article that grabs the attention of both Google and human readers.

Innovative Facebook Marketing Strategies

Attracting dedicated customers and fans to your Facebook page is the key to maintaining a professional presence on the Internet. Marketing on Facebook can be a difficult task if you don’t know where to start or how to proceed. Be aware that it takes time before these marketing strategies prove to be successful; a professional online reputation requires patience and time dedicated to ensuring a professional presence.

Be Personable

One key Facebook marketing strategy is to give your Facebook page a human touch. Communication with customers and fans is important, and they don’t want to feel like they’re speaking to an automated voice for your company. Let your personality come through in each post you make, allowing your fans and customers to rely on your posts as a source of information. A fine line should be drawn between the professional and personal life, however. Marketing on Facebook should still serve the purpose of drawing prospective customers while still letting them know there’s a person on the other side of the screen. One rule to adhere to is the 80/20 Rule: 80 percent of your posts should be dedicated to business while the remaining 20 percent can be used to show your personal side. Customers want to do business with real people who have lives outside of work.

Provide Necessary Content

Ensure that you are providing content that educates and entertains those that visit your Facebook page. Keeping your readers engaged will grab their attentions and keep them coming back for more. The only means of achieving this is to consistently create new content using different forms of media. For example, instead of making a simple text post, you could add a video that better explains the message you are trying to get across. Marketing on Facebook by using a variety of media; your customers and fans will increase in diversity, and are more likely to share your posts with their friends and family. In order to facilitate the creation of new material, create a calendar to track when new content is posted and the diversity of information that is created.

Engage with your Readers

Posting new content is guaranteed to get you new readers, but there is no attraction if a two-way dialogue isn’t created with your readers. Your Facebook page should not be a barrage of new content without giving your customers the chance to respond to your posts. Don’t reply to every single comment you get; take the time to respond to comments that result in a conversation that provides new information or addresses a customer’s concerns. Facebook marketing is about finding out what people want and meeting those needs, and that cannot be achieved if you aren’t listening to them.

Make it Easy to Spread the Word

Facebook marketing has made it easy for customers and fans to spread the word through other social media websites. People are more likely to trust the opinions of their friends and family over a company’s Facebook posts. Make it easy for your customers to spread the word by adding alternative social media options to your posts, such as Twitter or Pinterest.

Determine what your Facebook Page Should Achieve

The Facebook marketing strategy should be similar to the vision of your company. Brainstorming ideas with your team can help you determine what strategies should be employed. For example, say your company makes athletic shoes. One vision for your Facebook page could be to invite avid runners to share their running stories, or provide advice to other, novice runners. This creates a community that is partly customer-driven, but still provides information related to your product. Meet the expectations of your customers so that they come back for new and interesting information.

Monitor the Popular Content

With the increased use of social media on the Internet, it is much easier for content to be shared between users and customers. Find out what content on your Facebook page is most popular with your customers or has increased your revenue, and figure out what about that the content was so attention-grabbing. Marketing on Facebook requires the examination and discovery of the media that draws more customers and how your posts can continue to do so in the future.

Marketing strategies require time and patience to promote your presence on Facebook. The results can be hit or miss, so it is important that you be flexible with what strategies you employ in order to find out what works best for your brand.

Top 5 Tips For Marketing Your Offline Business With Facebook Fan Pages

It really doesn’t matter if you own a restaurant, a dry cleaners, a blogging business or any other online or offling business. Marketing your business online is absoutely crucial for allowing you to show your customers where you are and that you exist. The reason is that the Internet is now where everyone goes to find things. If you want to connect with your customers through social media, then Facebook is the place to start. p>

The reason is that Facebook is the top social media platform in the world. There are more people on this social site than any other. If you want more customers, even for your offline business, then this is where you want to go.

You can get started for free by building a Facebook Fan Page for your business. If you want to make it effective and connect with your customers, then follow these tips.

1. Build a Facebook Fan Page for free.

Fan Pages are free to build. Choose from a brand or local business page. Pages are even available for personalities, celebrities or a cause. You have many options when choosing to build a page, and you can even use it to build an email list as well as engage potential customers and customers.

2. Create and post engaging content for your readers.

Mixing up your content is very important. You don’t want to constantly post sales offers. Interesting articles, as well as pictures and videos work well. Even a tour of your local business may engage your customers. Consider showing some of the food you offer if you own a restaurant. Regardless of the type of business you have, any type of walkthrough may help your potential customers to give them an idea of whether your business meets their needs.

3. Use Facebook to collect leads for your business.

As I mentioned before, building a list is absolutely crucial to your success. It allows you to reconnect with those who haven’t purchased from you. Mixing up your content is important here too. You don’t want to constantly send your subscribers sales offers. Mix in content too. a 50 percent ratio of sales messages to content works well. The content you offer needs to be valuable to your reader. If you’re not sure, consider doing a poll and ask.

4. Build pages to appeal to each audience in your business.

It is important to know who your audience is and who you want your offers to appeal to. This will help you with content. Pictures work really well with Facebook, so create photos that brand your business. If you have a website, make sure you include the address for it on your photos for branding purposes. Since so much content gets shared on Facebook, your photo or content can go viral. Make sure you have a way for those who see it to contact you.

5. Use Facebook Ads to scale up your promotion fast.

The fastest way to get new visitors to your page is through Facebook Ads. What’s important here is knowing your audience. Otherwise you spend a lot of money on ineffective advertising, and you’re just throwintg that money away. Target your market carefully so you get the results you want.

Marketing Campaign How To Come Up With One

Any business will never be able to survive without any form of marketing. But staging a marketing campaign isn’t easy. If you aren’t careful, it can bring your business down and drain all your finances.

To come up with a foolproof marketing campaign for your business, take note of these tips:

1. Create a marketing plan. What’s the main use of a marketing plan? With it you can answer the following questions:

Who are your target market?
What kinds of marketing strategies will work?
Where are the best places to promote the product?
How do you present the product to the target market?

You also need the marketing plan when you have to assess your marketing objectives. This is how you’ll know if you’re still in line with your business goals. You can also evaluate if your business goals are still sound or if you need to change them.

2. Combine online marketing and local marketing. Because the Internet is the rave, it’s common for businesspeople to solely depend on it for the marketing of their products and services. Don’t. There are still thousands of people who are not in the World Wide Web.

You also have to create and perform local marketing strategies, including giving away of business cards, putting up tarpaulins and signs, sending samples, joining fairs, or convincing friends and family to spread good words about your business.

For your online marketing, you can consider doing the following:

newsletters
e-books
website
blog
microblogging platforms like Twitter and Plurk
Facebook
article directories
directories and search engines
social bookmarks
e-mail blasts

3. Come up with a USP. What’s a USP? It stands for unique selling proposition. You have to determine what sets your product or service different from your competitor’s. Price doesn’t count as a USP, since it’s proven that customers are always willing to pay more just to get quality products or services.

Coming up with your product’s USP is very important and should be accomplished with thorough product knowledge and research. Take time. Ask for help.

4. Use subliminal messages. Do you know that you can use subliminal messages to promote your business? Many experts say that subliminal messages don’t really work in the world of advertising. I say it’s completely not true. We have already seen how it works. You hear the words “Just do it,” and you don’t think about an inspirational phrase. You think about Nike.

It’s fundamental for businesses to have their own tagline, logo, and other marketing gimmicks that customers can associate to their products and services. Don’t forget to add them to your marketing materials too. For subliminal messages to work, the customers have to be exposed to them a lot of times.

5. Keep track of your marketing campaigns. A lot of marketing campaigns require money, and all of them demand time. It’s not a good idea to spend both on those that don’t really work. You can identify which strategies are not by monitoring your marketing campaigns.

Human Channel Marketing

Human Channel Marketing was founded on the principles of discovering the most effective ways to train and motivate sales people to achieve the highest level of performance . Beyond saying that “People are our business” we believe that creating successfully people is the success of our business and that of our clients. HCM is committed to creating success through sales excellence in everything we do. We fully believe that people are our highest resource and investing in and creating opportunity for others is where our ” Tire hits the pavement”. Human Channel Marketing, Direct Sales, Marketing, Company Management, Sales HCM is focused on creating partnerships with all of our clients to co-manage the development of a sales objectives to expand the customer base in their markets.

In creating effective programs to penetrate each market we are able to fully support our clients in both retaining and expanding their market share. Human Channel Marketing was founded on the belief that given the right support and opportunity people are able to achieve the life they want to live while creating value in the marketplaces. HCM was Founded by Tim Padden and Sam Custodio in 2007 with the mission of creating an organization that can create opportunities for other while delivering sales excellence for our customers.

To achieve this we focus on 4 important concepts in everything we do.
Intentionality – Keeping a focus on what you want to achieve and knowing what you are committed to achieving.
Integrity – Becoming part of a structure where commitments are kept and communication is real and precise.
Honesty – Being accountable for your commitments and having integrity in your actions.
Results oriented communication- Measuring your live based on real results and setting measurable goals to achieve them.

Backed by a team of industry experts, Human Channel Marketing’s unique hands on approach to marketing both penetrates markets and increases customer retention. With a focus on increasing company revenue for our clients we are constantly innovating marketing methods to more effectively convey value to our customers clients. Human Channel Marketing was founded around the idea of creating more effective methods to support our clients in reaching and expanding their customer base.