Singapore has long been associated with the manufacturing industry and it is only recent that the county has been focusing on its marketing strategies for both local as well as international markets to enhance success ratio. As a result there has been a visible increase in the marketing jobs in Singapore. The demand for skilled professionals in this field rose dramatically between 2010 and 2011 which caused an increase in the institutes offering MBA and other marketing courses as well. More and more students have been opting for these courses. Since the global economic meltdown took place Singaporean companies have been considering individuals with higher years of experience apart from having impressive technical skills, for it would authenticate their quality of work.
General market predictions indicate an expansion in the presence of international companies in Singapore which would imply that employees will have to adjust to international business strategies and styles. Hence, for marketing careers in Singapore, professionals need to first understand the dynamics of the profile which can be though challenging, but also very interesting and would require lots of positive attitude on their behalf. Those interested in marketing jobs in Singapore must know the role and responsibilities of a marketing professional first.
1. A marketing expert needs to know the competitors well; a marketing professional must be adept with the latest trends, styles and new developments in his respective field.
2. Laying out marketing plan and strategies is another significant part of the job. It is not when or why, but how that matters in the field of marketing. Hence, marketing professionals must possess good thought process which can lead to generation of innovative ideas and strategic plans to be followed for products marketing.
3. What most professionals in marketing fail to do is a post-success analysis of their strategies. This is crucial for any marketing campaign to understand the result, analyze the success obtained or reasons that lead to failures and needs for improvement. For this it is important to build a metrics via which customers feedback, sales figures etc can be tracked and recorded.
The economic downfall had created ripples even in the case of a prosperous economy that of Singapore. Hence, companies are being very selective of the candidates they pick for marketing roles in Singapore. However, the good news for aspirants looking for roles in marketing jobs in Singapore is the advent of IT sector in the country. The industry has further enhanced opportunities in the field of marketing by introducing online marketing careers in Singapore. Online marketing is quicker and more widely spread method of marketing. It allows marketing professionals to spread the word to the world by a single click of their computer.