Great Project

Advertising and Marketing

Month: April 2014

Wide Reach, Practical and Targeted 3 Advantages of Internet Marketing Service

or 20 years from now, the power of the internet as a marketing tool will probably remain unfazed. As the technology only continues to improve internet and mobile connectivity, it is essential that marketing efforts continue to align itself with this trend. Thus, when we speak of internet marketing service, there is a prime focus on its 3 most evident advantages namely a wide reach, practicality and being a reliable marketing tool that has the capacity to easily target its audience.

A Wide Reach

When we speak of internet marketing service, it is not just about gaining a nationwide audience. The audience is on a global scale. Compared to traditional forms of marketing and advertising such as TV commercials, billboards, newspaper flyers and radio ads, online marketing and advertising efforts do not have a limited scope. For instance, the success of traditional marketing efforts depends on the attention people dedicate to actually watching the TV commercial or if they have the off chance of hearing a particular ad on the radio.

However, the success of internet marketing service is ubiquitous. For as long as people have an access to the internet and they are looking for a particular product or service that you offer, there is a great chance that they will be able to access your website. Granted that your SEO, PPC and search engine marketing are strong, your efforts will definitely not go to waste.

A Practical Way to Do Business

Compared to traditional forms of marketing, internet marketing services are undeniably cheaper and more practical. It goes without saying that compared to making a TV commercial and engaging in internet marketing, the former is more expensive than the latter. In making a TV commercial, a budget needs to be created that will include production and airing expenses. Also, media outlets charge differently depending on the length of the TV commercial and that should be included as well in the budget.

By engaging in internet marketing, costs are greatly reduced. This puts small-scale businesses at an advantage because they can have that marketing edge to compete along with established businesses and organisations. Further, the price of working with a digital marketing group is cost-effective. Even if you want to engage in paid banners, pop-up ads and pay-per-click campaigns, the cost is still relatively affordable.

Targets the Audience You Want

When marketing online, one of the initial steps of engaging in a campaign is to know the demographics of the target audience. Although this step applies to online and offline marketing efforts, dedicating time in this step for an online marketing campaign has significant returns. First, there is an opportunity for customising the different pages of the website based on the profile, the purchasing history and preferences of the target audience.

Second, since online marketing allows you to know how your competitor is doing their business by visiting their website, you can use this as an advantage in coming up with a better website that communicates your marketing message best to your audience. With online marketing, not only will you be able to target your audience, you can guarantee that all your marketing efforts will reflect their interests and preferences at all times.

A Critical Look At Unicity Network Marketing

Unicity International is another MLM company on the market this really is marketing couple of health related products though the Network marketing business model. According to the business: At Unicity International we Make Life Better by helping people Look Better, Feel Better, and Live Better. When Rexall Showcase International and Enrich International. Merged, Unicity International was born. To better understand if the company fits your needs, it is vital that you just look at the leadership of Unicity International, the marketability of their products and the marketing training of the company.

The Leadership of Unicity International includes Stewart Hughes – CEO, Brent D. Morrill – President, Christopher Hyunsu Kim – Executive V . p ., Brian Lee – Chief Administrative Office, Clayton Barton – Chief Operating Officer, Curt A. Hedges – Chairman. Qualification wise, these people are well qualified to own any company. However, one thing that we always take into account is how many years does the leadership of the MLM company has in Multilevel marketing. It is very important for the owner or a substantial part of the management team to possess experience as Entrepreneurs on the field. In this way, they do know what it really feels like. This somehow affects their decision making and it gear it towards favoring the distributors of the company.

For Unicity International, the management do not have enough Multilevel marketing experience. I’m not throwing up a red flag yet as a result of this. But it is unquestionably a concern because when face with certain tough decisions, you can bet that they’ll make decisions that might not really favors the distributors but might improve the earnings of the company.

Let me be the first to tell you that We have never been a big fan of marketing consumable products through the Multilevel marketing business model. I dont think that that position is switching anytime soon. Unicity markets products in categories like Anti-Aging, Bone & Joint, Digestive, Heart, Homeopathic, Immune, LifeHealth, Men’s Health, Personal Care, Xxtra Fitness, Weight Management, Women’s Health .

Sad to say Unicity markets consumable products. What that means is if your customers finish the product, you will need to go back and then sell again especially when they are not on autoship. In this tight economy condition that we are in, I think that the product or services must be absolutely essential. For this reason I endorsed service based MLM company or even the MLM companies that sell products like Gold and Silver. Those are wealth.

Hence the real question is how can you make money with Unicity International as a Franchise Owner?

It’s essential to educate yourself on the art of marketing. Some individuals call it science, but I choose to call it art. You should market yourself. You must market your YOU Inc. People only do business with those who they do know may lead them to financial freedom. You’re the product or service. The Unicity products usually are not the important product. You, the Unicity Franchise Owners, are the real product that the people outside are seeing.

So how to can you market yourself? You market yourself by continuing to further improve yourself and work on yourself daily. You need to become a leader. You are a leader the day you decided being one. No person is required to anoint you. People will see you the way you see yourself. Read books and tune in to leadership mp3 audiobooks. The modification will begin and your prospect will know right away.

Unless you are satisfy with $1000 a month (which is a lot), but if you’d like significant income as a Unicity Franchise Owner, you will need to discover how to generate a minimum of 30 targeted leads every day. This is the honest truth. The old methods of pitching your business to everyone within 3ft of you is not effective for everybody. There is absolutely nothing wrong with doing a home meeting and letting your warm market know what you are doing. But please understand this; You cannot build a multi million dollar business with just family and friends. That makes no sense. Even if you have an initial momentum from your home meeting, the momentum will stop. That is inevitable.

So how do your generate these mlm targeted leads? As Unicity Franchise Owner, you must leverage the internet. I am not talking about buying leads online. You need an MLM system with a lead capturing page that will collect the leads. You must have an online lead generation system. All the top earners in Unicity International. does have this. There are billions of people online everyday looking for what you have to offer. Why not tap into them?

The 5 Essential Requirements Of A Successful MLM Marketing Plan

Having your own effective MLM marketing plan is absolutely critical if you?re serious about building a thriving MLM business. Without a solid marketing plan you?ll really struggle to get the results you desire.

This article will explain the 5 essential requirements of an effective MLM marketing plan that you absolutely must follow, if you?re going to achieve the success you desire in your MLM business.

How To Write An Effective MLM Marketing Plan & stick To It.

Writing an effective MLM marketing plan is very easy to do. If one of your chosen MLM strategies is Video Marketing, write down that you will shoot 1 video at 8pm every night (or whatever time suits your schedule). Make sure it?s educational and helps your target audience. Then simply post it on video sites like YouTube, Viddler, Social Media, your blog etc. If you have more time, shoot a few videos each day. Do this for 90 days and make sure you stick to your marketing plan each day. Within a few short months you?ll be generating more leads than ever and we all know more leads equals more sales.

Set Realistic Goals

The trick when writing your marketing plan is to set reasonable goals that you can achieve. There is not much point having a plan to shooting 50 videos a day when you work full time and have a family and kids to take care of. It?s just not realistic. It may take a bit longer to achieve results if you can only work on your marketing strategy for a couple of hours a day, 2 or 3 days a week, but it?s much better than setting yourself up to fail with unrealistic goals.

Focus

An effective MLM marketing plan will give you a clear path of what MLM strategies or activities you need to complete on a daily basis. If you start your marketing at the same time each day, you can easily remain focused on your task and complete it.

Wasting Time & Getting Distracted

By following a simple step by step MLM marketing plan, you?ll stop wasting time and distracting yourself by playing games, checking Face book, emails and watching videos on YouTube etc. Procrastination can be your biggest enemy. Don?t open any other website as it will tempt you to do other time wasting activities. Do all this only after you have finished your daily marketing activities. In the beginning in make take a little while to complete your daily activities, especially if your new to marketing, but the more you do it the faster you?ll get at it.

Remain Consistent & Achieve Success

Remaining Consistent is the major key to your success but is often the hardest part. Life can easily get in the way at the best of times, or you may be tired form working all day and lacking energy and motivation. But don?t let this become your excuse. If you make sure you complete each activity before you go to bed each and every night, you will be able to follow your simple MLM marketing plan consistently. Once you have got into the habit it?ll become easy to achieve. Remain consistent and you will achieve your desired results faster than you thought possible.

Network Marketing

Network Marketing MLM Most people who cannot make it in the marketing world, it is not because they not worth it. There could be so many reasons associated with their failures. This is a field that truly allows you a true financial independency. In networking world we focus our efforts in a word of mouth, one of excuses that people use in this field is, “I can t talk”. Funny that they can say hello to you. It is proven that such statement is used as an excuse. Actually people who say they can t talk are always proving later that they are so good with people. Other people come to networking when they are in complete finance breakdown. Caused by job loses etc. This always raises expectations to maximum as people may already have accumulated debts that they hope to settle.

Having analyzed most law complying networks they are proven not to be quick fix money schemes. You need put effort allow growth with time Few expected qualities of a successful networker are,
1.Be patient with your building process it may not be easy at the beginning.
2.Follow formulae created and provided provided to you.
3.Stay focused, motivated and avoid jumping around all networks.
4.If you fall always rise up. 5.Never quit or give up.

Due to the fact that network pays over levels, a lot of people confuse it with pyramid schemes. The following few examples distinguish network from pyramid scheme.
1.Network is registered with authorities yet Pyramid scheme is not registered.
2.You will always find a product in Network, yet Pyramid does not have
3.In a Network you can earn while you’re up line does not, in pyramid you cannot earn before you’re up line.
4.Most Networks are easily affordable opposed to Pyramid schemes. A network will help you to build business through communication. It’s a brilliant systematic way that can make you a better person. Good part is a formula to success is always provided to you, yours is to implement it.

Article Marketing Strategy Make Google Sit Up And Listen

The main target of your article marketing should always be your human readers – they are, after all, the only ones “reading” your articles (whereas Google spiders merely crawl them for keywords and metatags). However, although your focus is your readers, you do also want to make your article accessible for Google. With so many regular updates and rule changes, it can be tough to keep on top of the latest SEO trends, fashions and techniques, but there are some ways you can ensure a long-term benefit to your pagerank without any fancy tricks.

If you want to increase your traffic without worrying about algorithm updates, try these simple techniques to make your articles easier to parse.

1. Straightforward Titles

Titles should convey what your article is about in a short, snappy way. If you keep your titles short and sweet, with an accurate idea of their purpose, both your readers and Google will sit up and pay attention.

Try putting your keywords towards the beginning of your title in order to grab Google’s attention – usually, placement within the first three words works best, but you can experiment to see what works for you.

2. Use Long-Tail Keywords

Your basic keyphrases will consist of 1-2 words, but your long-tail keyphrases are 3-5 words long.

For example:

Keyword: running shoes

Long-tail keywords: off trail running shoes

Whilst basic keywords are very competitive, long-tail keywords are a great way to get the edge on your rivals. Use unique long-tail keywords as topics for your articles, and you’ll soon have Google’s attention.

Build up a list of long tail keywords for your own niche, and write articles to satisfy those searches. Use the keywords in the title and in the article body, and your articles will be easy for crawlers to parse and understand.

3. Use Keywords In Your Resource Box

This is particularly useful in your HTML resource box, where you have the chance to form a hyperlink to your site, using your keywords as anchor text. Supposedly Google pays special attention to hyperlinked words, so using an HTML resource box can be an effective attention grabber for a search engine.

Make sure you use different keywords in your resource box and article, so that your keyword density stays low enough to not seem manipulative. The last thing you want to do is upset Google!

Making Google pay attention is, in a lot of ways, similar to trying to make your audience read your article – so try to think of the two in the same way. You wouldn’t try to trick a person into reading your article, so don’t try to dupe Google – you will receive an equally nasty reaction!

Often, the best ways to increase your pagerank and your readership go hand-in-hand, and involve making your articles easier to navigate. Focus on your title, topics, and HTML resource box for your keywords, and you can create an article that grabs the attention of both Google and human readers.

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