Great Project

Advertising and Marketing

Month: February 2014

Marketing Campaign How To Come Up With One

Any business will never be able to survive without any form of marketing. But staging a marketing campaign isn’t easy. If you aren’t careful, it can bring your business down and drain all your finances.

To come up with a foolproof marketing campaign for your business, take note of these tips:

1. Create a marketing plan. What’s the main use of a marketing plan? With it you can answer the following questions:

Who are your target market?
What kinds of marketing strategies will work?
Where are the best places to promote the product?
How do you present the product to the target market?

You also need the marketing plan when you have to assess your marketing objectives. This is how you’ll know if you’re still in line with your business goals. You can also evaluate if your business goals are still sound or if you need to change them.

2. Combine online marketing and local marketing. Because the Internet is the rave, it’s common for businesspeople to solely depend on it for the marketing of their products and services. Don’t. There are still thousands of people who are not in the World Wide Web.

You also have to create and perform local marketing strategies, including giving away of business cards, putting up tarpaulins and signs, sending samples, joining fairs, or convincing friends and family to spread good words about your business.

For your online marketing, you can consider doing the following:

newsletters
e-books
website
blog
microblogging platforms like Twitter and Plurk
Facebook
article directories
directories and search engines
social bookmarks
e-mail blasts

3. Come up with a USP. What’s a USP? It stands for unique selling proposition. You have to determine what sets your product or service different from your competitor’s. Price doesn’t count as a USP, since it’s proven that customers are always willing to pay more just to get quality products or services.

Coming up with your product’s USP is very important and should be accomplished with thorough product knowledge and research. Take time. Ask for help.

4. Use subliminal messages. Do you know that you can use subliminal messages to promote your business? Many experts say that subliminal messages don’t really work in the world of advertising. I say it’s completely not true. We have already seen how it works. You hear the words “Just do it,” and you don’t think about an inspirational phrase. You think about Nike.

It’s fundamental for businesses to have their own tagline, logo, and other marketing gimmicks that customers can associate to their products and services. Don’t forget to add them to your marketing materials too. For subliminal messages to work, the customers have to be exposed to them a lot of times.

5. Keep track of your marketing campaigns. A lot of marketing campaigns require money, and all of them demand time. It’s not a good idea to spend both on those that don’t really work. You can identify which strategies are not by monitoring your marketing campaigns.

Human Channel Marketing

Human Channel Marketing was founded on the principles of discovering the most effective ways to train and motivate sales people to achieve the highest level of performance . Beyond saying that “People are our business” we believe that creating successfully people is the success of our business and that of our clients. HCM is committed to creating success through sales excellence in everything we do. We fully believe that people are our highest resource and investing in and creating opportunity for others is where our ” Tire hits the pavement”. Human Channel Marketing, Direct Sales, Marketing, Company Management, Sales HCM is focused on creating partnerships with all of our clients to co-manage the development of a sales objectives to expand the customer base in their markets.

In creating effective programs to penetrate each market we are able to fully support our clients in both retaining and expanding their market share. Human Channel Marketing was founded on the belief that given the right support and opportunity people are able to achieve the life they want to live while creating value in the marketplaces. HCM was Founded by Tim Padden and Sam Custodio in 2007 with the mission of creating an organization that can create opportunities for other while delivering sales excellence for our customers.

To achieve this we focus on 4 important concepts in everything we do.
Intentionality – Keeping a focus on what you want to achieve and knowing what you are committed to achieving.
Integrity – Becoming part of a structure where commitments are kept and communication is real and precise.
Honesty – Being accountable for your commitments and having integrity in your actions.
Results oriented communication- Measuring your live based on real results and setting measurable goals to achieve them.

Backed by a team of industry experts, Human Channel Marketing’s unique hands on approach to marketing both penetrates markets and increases customer retention. With a focus on increasing company revenue for our clients we are constantly innovating marketing methods to more effectively convey value to our customers clients. Human Channel Marketing was founded around the idea of creating more effective methods to support our clients in reaching and expanding their customer base.

A Practical Guide To Hotel Marketing Budget Planning

For the success of your hotel business, it is necessary to write a hotel marketing plan. Your professional hotel marketing plan must contain all the relevant information regarding your product or services, target market, target audience and competitors. We can say that marketing plan is one of the most important sections of the business plan. It tells the entrepreneurs where they are and where they want to go.

Your hotel marketing plan must include the following key components:
An Executive Summary
Business Overview
Location, Business Concept
Sample Menu
Layouts and Design
Market Strategy
Competitive Analysis
Industry Assessment
Marketing Strategy
Budget
Management Team
Planning budget is the most important part of any hotel marketing plan. Following are some factors a marketing plan writer must consider, while planning hotel marketing plan budget:
Start with internet marketing: Internet is the easiest way to market your company and your product. If you do not have enough budget for other marketing strategies you can easily create a website that contains all information about your company and product.
Remember your crucial business goals: Knowing your important hotel business goals helps you to generate large amount of profits.
Be aware of changing trends: Avoid making long term goals. The world is changing rapidly. Review your hotel marketing plan at least once in a year.
Marketing cost categories: Divide your marketing costs into two parts:
Initial development costs: This cost contains:
Research development
Content creation
Website design
Marketing systems set up
Ongoing expenses and maintenance: This includes:
E-Mail marketing
Search visibility improvement
Pay per click advertisement
Consulting fees
Analytics and tracking analysis
Website maintenance and development
Most important hotel marketing budget categories:
Staffing expenses
Training fees
Consulting fees
Website optimization
Search visibility improvement
E-mail communications
Media production
Content development
Press relations & media outreach
Below are three marketing budgeting approaches:
Increase overall sales
Build your brand
Save profit
Above are some factors a marketing plan writer should consider, while planning hotel marketing plan budget. Making budget for your professional hotel marketing plan is one of the most important tasks. One should be very careful when making budget for his hotel marketing plan.
You can easily take help from the marketing plan writing services in order to have a successful marketing plan. BizPlanCorner.com is a helpful site that provides you the solutions to your business problems 24/7. At BizPlanCorner.com we provide a good quality marketing plan, which is written by our professional marketing plan writers.

Web Marketing Agency For Promoting A Business

As people spend more time online to search for information and to connect with friends and business associates, businesses, both big and small are using the internet to find new customers all over the world and retain existing customers. Since online marketing is not their core business, most businesses outsource the web marketing to an online marketing agency like web marketing Roma, to devise and implement their online marketing strategy. The online marketing strategy varies depending on the product or services being sold, the target audience, the size of the business, and the budget available for online marketing. The web marketing agency will discuss the requirements with the client, study the options available and then start implementing the online marketing strategy. In many cases, to attract new customers, web marketing Roma will offer to do some online marketing activity free.

The main aim of web marketing is to drive visitors to the main business website, generating leads and sales. For a business with a limited budget, social media marketing can be the most cost effective option for web marketing. Creating an account on the various social media websites like Twitter, Facebook, Instagram or Pinterest is free. Once the social media accounts are created, they can be updated by the business owner and employees any time to include the latest product releases and offers from the company. Interesting social media content can drive repeat visitors to the main business website, and also promote the products and services offered by the business in a subtle manner. Forum marketing is also a cost effective method for promoting products and services, especially niche products which have a limited audience.

Content marketing is another method used by web marketing Roma to promote the product and services of a company. Press releases about the new products introduced and milestones achieved by the business can help the business owner reach a larger audience, and help in branding. These press releases should contain engaging content, and be distributed to all relevant web sites in the same niche. If the business is selling a low value product, the same can be listed for sale on different marketplaces, so that customers can directly purchase the product. Banner and PPC advertising are other methods used to generate leads for the business. For these advertising methods, the business will have to pay a fee for every visitor who views or clicks on the ad; though in a few cases the advertiser will be charged a fixed monthly fee. For all promotional methods used, web marketing Roma should closely monitor the returns on investment (ROl), as this is the main advantage of using web marketing. This is usually measured in terms of the leads generated or sales for a particular promotion. Leads or sales will be generated for paid advertising methods for the duration for which the advertising campaign is run and so it is comparatively easy to measure the ROl and make adjustments accordingly. For free advertising methods, like social media marketing, the leads and sales will be generated for the lifetime of the account, so it is difficult to quantify the ROI for the time and money spent on social media marketing.

SEO marketing techniques

SEO otherwise called as search engine optimization is a sunrise industry of the 21st century. It’s the buzz word of Internet marketing .Any company that has got a website can adopt this method of marketing to increase their market awareness and thereby bring a high number of consumers towards their product or service. -Cheap SEO Services- are available in plenty across the globe. But the million dollar question is that – Will it bring the desired results? Credibility of the firm that one chooses to do its SEO services for a cheap amount has to be taken into consideration before signing the contract.

There are mainly two types of Search Engine Optimization. They are onsite optimization and offsite optimization. The competition is so high in the SEO field and it is on a growing trend as each day passes. India is one of the major countries that can provide -Cheap SEO services- at a high quality and timely delivery. This is mainly because of the fact that India has got skilled manpower that is easily available at very low wages. Moreover one who has got a basic knowledge of computers and English language can be trained to do the SEO work which is a blessing in disguise.

The major advantage of SEO is that it can bring you huge results at a very affordable cost. There are firms who do the same SEO project for a Sum of $350 dollars and also $2000. So before choosing the firm make a thorough market study and then arrive at a final decision. Automated SEO doesn’t give good results in the long run. Companies that are genuine do an organized manual work in SEO which is truly authentic and accepted by the search engines. Optimizing your website alone will not get you the desired results. The content and design of your site has to be appealing to the visitors. More importantly people will have to get something out of your website by browsing it.

If you are looking out for -Cheap SEO Services- the best option is to use search engines to figure out the best available quotes and companies in the market. You can sign up for a short term as well as long term plan. The rates will be slightly higher if your key words are highly competitive. Even though the rates might be high it is always better to chose average competitive or highly competitive keywords as they are the ones that are searched frequently and consistently across the world. As the SEO work of your website progress’s one has to make a study as to how far your website ranking and page ranking has improved.

If you need to give a global TV ad in channels like Discovery, BBC, ESPN etc it will cost you a minimum of $3000-$20000 for 10 seconds depending upon the time of the telecast. Whereas to optimize you website if you select a genuine Cheap SEO Services firm it will only cost you a total of $ 3000 to bring your website to the first page of all major search engines which can be viewed by anybody at any point of time. Many smaller companies are not aware of the reach of SEO and its benefits in the long. If awareness is created amongst the small scale business then SEO will give them a platform to do business globally.

So in general we can say that SEO is the best and cheapest means of marketing channel that is available in today’s world that can touch the hearts of billions across the world. And the icing on the cake is that there are world class companies who can provide Cheap SEO Services at the click of your mouse.

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